Jouni Ovaska
Jouni Ovaska is a Member of Parliament for the Centre Party, representing the Pirkanmaa constituency. His website is a non-commercial communications channel that provides comprehensive information about his parliamentary work, official positions, current news, and blog posts. The site serves voters, the media and stakeholders alike, offering a window into Ovaska’s political activities.
With a background as a primary school teacher and former party secretary of the Centre Party, Ovaska needed a platform that supports active communications and clear, easy-to-use event announcements.
Starting point and goal
The brief was to build a new, modern and technically high-performing website that would act as the hub for Jouni Ovaska’s political communications. A key requirement was discoverability: the aim was to ensure the MP’s ideas and work are easily found in search engines for competitive search terms.
Implementation
The website project and SEO were carried out by Tapio Kauranen, known as Finland’s leading search engine optimization specialist. The work included building a WordPress-based site from the ground up, with a strong focus on technical structure and search visibility.
The project leveraged deep SEO expertise to ensure the site ranks highly in search results immediately after launch.
Core elements of the implementation included:
- Design and development of a WordPress website
- Technical search engine optimization (Technical SEO)
- Content optimization and keyword research
- Site speed optimization
- Mobile-friendly user interface
- Designing the blog and news archive structure
Outcome
After the redesign, Jouni Ovaska’s website is fast, user-friendly and technically top-notch. Thanks to Tapio Kauranen’s optimization work, the site immediately reached first-page visibility for several strategically important keywords, such as “kansanedustaja Pirkanmaa” and “Jouni Ovaska.” This has significantly improved the reach of Ovaska’s communications and strengthened his digital presence in the political sphere.
