Google advertising

Need help with Google advertising? I optimize Google ads and offer training. Request a quote

I can help with, among other things, the following

Building Google Ads campaigns
Google Ads training
Analysis of existing campaigns
Subcontracting for advertising and digital agencies. Ask about subcontracting hourly rates.

Tell me little bit about what you need

Google (ads) advertising freelancer

I started my freelance career in 2012 doing nothing but Google Ads for businesses.

Later I added SEO and WordPress websites to the services, but Google Ads is what started it all.

Over the years Google’s tools and the ways ads are shown have changed, but the old tricks still work.

Ads must be targeted very precisely to an audience that’s ready to buy
No ad campaign will perform if the page it sends people to doesn’t convert.

I rarely do Google Ads alone — most often I also optimize the landing pages for conversions and handle SEO at the same time.

Request a quote or book a meeting with me and we’ll review your marketing case-by-case.

Get your Google ads working — 10+ years of experience

It’s easy to hand money to Google; creating profitable ad campaigns is another story.

This is where I can help. To me the most important things are that

Marketing results are tracked precisely in euros or other concrete outcomes (like form submissions)
Landing pages are optimized. Even the best campaign won’t work if the page the ad points to fails.
You’re involved in the planning. You know your customers best. With bi-weekly or monthly meetings we can steer the marketing in the right direction together.

Who is Tapio Kauranen?

Google advertising price

I run Google ads for €95/month – request a quote

Typically the cost of Google advertising includes the following steps

Kickoff. Set up all necessary conversion points and build the ad campaigns.
Optimization. Tactical adjustments are made twice a month based on previous data.
Check-in meeting. We hold a mid-month meeting to review how the marketing is performing and decide what to do differently going forward — 1 hour.

Ask for more information

Advertise on search engines

Search ads are by far the most effective way to advertise. Anywhere.

Your ad only appears when a customer is ready to buy. With SEO you often have to wait months to see results. Search ads can get your site into search results within minutes.

Anyone can set up a Google Ads campaign these days. The harder part is making advertising profitable and effective.

To me, effective search advertising looks like this:

Ad performance is measured primarily by conversions. Not clicks or impressions.
Over 10% click-through rate. The CTR shows whether the ad’s message reached the right audience.
A monthly meeting with the client. Effective advertising is only possible in collaboration with you.

Ask about search engine advertising

Display (banner) advertising

1,000,000 ad impressions for €100

Google Display advertising means banner ads shown across Google’s Display Network.

CPM (cost per 1,000 impressions) is typically under €0.10. In other words, you can easily get a million impressions for less than a hundred euros (€100).

When done right, Display advertising is a very effective way to promote your brand. The image here shows:

The campaign got 4.7 million impressions for €160
The ad was seen by the same person an average of 15,000 times. Think the brand stuck?

I want similar results

Landing pages & Google advertising

Even the best ad campaign won’t work if the page the ad points to doesn’t convert

The landing page headline changes based on which ad keyword brought the visitor
The landing page loads in under 2.5 seconds and works on all devices
The landing page copy is optimized for advertising
Ad performance improves and costs go down