Case Asuntopehtoori: a website that grew with the company

How I redesigned Asuntopehtoori.fi’s WordPress site to serve investors, tenants and housing companies in 13 towns.

Made by:: Tapio Kauranen
Main technology:: WordPress
Project type:: A service website for four audiences, with a KIVI integration

Book a free consultation Asuntopehtoori: vuokra-asunnot

Asuntopehtoori.fi: rental brokerage, property management, home sales and building management, the WordPress site’s front page

The client in brief

Asuntopehtoori started in 2018 as a one-man rental brokerage run out of a garage.

Its founder, Miika Vuorensola, was a property investor himself.

Today the company has over 100 professionals and offices in 13 towns.

Its services include rental brokerage, managing investment apartments (Huolenpitopalvelu™), home sales and building management.

Asuntopehtoori.fi: the top of the Vuokravälitys (rental brokerage) page

Asuntopehtoori is one of the best rental brokers in Finland

Professionals: over 100
Rental apartments brokered a year: over 3,500
Investment apartments under management: about 6,000
Google reviews: 1,600+

Starting point

The company had grown faster than its website.

The old site did not support lead generation, did not present the wider range of services clearly and did not convey expertise.

The biggest challenge: four audiences, one site

Very different people use Asuntopehtoori’s site at the same time:

The property investor looking for a tenant or wanting to outsource the whole tenancy
The tenant looking for an apartment or returning the keys
The housing company comparing property managers
The homeowner selling their home

If every service is shown to everyone, nobody finds their own.

So the structure was planned around the visitor’s situation, not the company’s organization.

Asuntopehtoori.fi: the menu by audience (for property investors, for tenants, building management, for home sellers)

What I did

I was responsible for designing and building the whole site:

Integration

Integration with the KIVI system

The rental apartments’ details come from the KIVI system. The site has practically the same features as Etuovi.com, the Finnish property portal.

Structure and user experience (UX)

Navigation by audience, each with its own path from the services to an assignment.

Look

Visual identity

A design that follows the brand.

Theme

Custom WordPress theme and blocks

The staff update the content themselves, without a developer.

Leads

Lead generation

Service pages and separate forms for renting out an apartment, for the care service, for selling a home and for a valuation.

Growth

Room to grow

A structure that takes new services and offices without a redesign.

The result

The site was not built to be finished at once, but to grow.

Since the redesign, Asuntopehtoori has expanded to new towns and into new services, such as the Takuuvapaa (no deposit) service and portfolio valuation.

They fit into the existing structure.

Asuntopehtoori.fi: the new Takuuvapaa (no deposit) service on a page of its own

Case Asuntopehtoori: the redesigned WordPress website

Tapio Kauranen carried the redesign through from start to finish: structure, look, custom theme, forms and the KIVI integration.

Client: Asuntopehtoori Oy
Industry: Rental brokerage, investment apartment management, home sales, building management
Service: WordPress website design and build
Made by: Tapio Kauranen, Tampere, Finland
Scope: 13 towns, four audiences, KIVI integration
Results: #3 on Google for “vuokravälitys” (rental brokerage), over 100,000 visits a year
Website: asuntopehtoori.fi