Technical SEO
Technical SEO audit
Loading speed, mobile-friendliness, indexing and meta data optimization.
Case Next Live: top 3 on Google for “tapahtumatekniikka” (event technology)
How I took Next Live’s site to the top of Google in three months and started profitable Google Ads advertising.
- Made by:
- Tapio Kauranen
- Main technology:
- Webflow
- Project duration:
- 3 months
- Project type:
- SEO and Google Ads advertising
The client in brief
Next Live provides sound, lighting and video technology for live events, hybrid events and streams.
- Works nationwide as part of Enchant Oy
- Offices in Helsinki, Tampere, Turku, Oulu and Kuopio
- Whole events turnkey, not just the technology
- Its clients include companies, festivals, universities and other event organizers
Its references include Infuze NYE at the Helsinki Ice Hall and the Hyvinkää Rock festival.
Starting point
Next Live had a strong portfolio of big events, but its visibility on Google was limited.
The site did not show up on the first page of Google for the industry’s key searches:
- “tapahtumatekniikka” (event technology)
- “äänentoisto tapahtumaan” (sound system for an event)
- “valotekniikka tapahtuma” (event lighting)
- “striimauspalvelu” (streaming service)
Google Ads was not in use, so no quick visibility or leads came that way either.
The biggest challenge: four services, five cities
An event organizer searches for the service and the city: “tapahtumatekniikka Helsinki”, “äänentoisto Tampere”.
- Four services: event technology, streaming, sound and lighting
- Five cities: Helsinki, Tampere, Turku, Oulu and Kuopio
- Two channels: SEO for the long term, Google Ads right away
So the service and city pages were optimized for their own searches, and the campaigns were built on the same split.
What I did
For three months I planned and carried out the SEO and the Google Ads advertising:
Analysis
Keyword research
The event technology industry’s search terms and their search volumes.
Content
Service and city pages
Service pages, and city pages for searches such as “tapahtumatekniikka Helsinki” and “äänentoisto Tampere”.
Links
Link building
New external links to strengthen the site’s authority.
Google Ads
Campaigns by service and by city
A/B testing of the ad copy, keyword optimization and continuous optimization based on the data.
Tracking
Conversion tracking
The quote request forms and clicks on the phone number tracked.
SEO and Google Ads together
Google Ads brought quote requests right away, while SEO built visibility that lasts.
- The ads reached people actively looking for the service from the first month
- The service and city pages brought organic traffic without a cost per click
- Conversion tracking showed which searches and ads brought quote requests
Together they laid a strong foundation for Next Live’s digital growth and customer acquisition all over Finland.
The result
In three months Next Live rose to the top 3 for “tapahtumatekniikka” and several city searches.
| Before | After | |
|---|---|---|
| The search “tapahtumatekniikka” | Not on page one of Google | Top 3 |
| Organic traffic | Baseline | about +280% |
| Google Ads | Not in use | Return on ad spend (ROAS) about 4.2× |
| Quote requests from ads | No ads | From the first month |
Case Next Live: SEO and Google Ads in the event technology industry
Tapio Kauranen was responsible for Next Live’s SEO and Google Ads advertising in a three-month project.
- Client
- Next Live (Enchant Oy)
- Industry
- Event technology: sound, lighting, video and streaming
- Service
- SEO and Google Ads advertising
- Made by
- Tapio Kauranen, Tampere, Finland
- Duration
- 3 months
- Results
- Top 3 for “tapahtumatekniikka”, organic traffic about +280%, ROAS about 4.2×
- Website
- nextlive.fi
See also
Search Engine Optimization WordPress websites
Search Engine Optimization WordPress websites
Case Espina Oy: a modern WordPress site and maximum search visibility
Search Engine Optimization WordPress websites
Case Kylälääkärit: a new medical center at the top of Google from day one