Next Live
Next Live is a national live-event technology provider operating as part of Enchant Oy. The company supplies sound, lighting and video solutions for live and hybrid events as well as streaming productions. They have offices in several cities, including Helsinki, Tampere, Turku, Oulu and Kuopio.
Next Live doesn’t just rent gear — they deliver turnkey, end-to-end event solutions. Their aim is to produce reliable, eye-catching, on-brand events that meet the client’s objectives. Clients include companies, festivals, universities and other event organisers. Notable references include Infuze NYE at Helsinki Ice Hall and the Hyvinkää Rock festival.
Starting point and goal
Next Live (nextlive.fi) had a strong portfolio of large events and deep industry experience, but the website’s visibility on Google was limited. It didn’t rank for key search terms potential customers use when looking for event-technology providers.
Search phrases like “tapahtumatekniikka” (event technology), “äänentoisto tapahtumaan” (sound system for an event), “valotekniikka tapahtuma” (lighting for an event) and “striimauspalvelu” (streaming service) are important in the field, yet Next Live wasn’t appearing on Google’s first page for these queries. The company also wasn’t running Google Ads, which could have driven quick visibility and leads.
The project’s goals were to improve the site’s search visibility, increase organic traffic and launch targeted Google Ads campaigns to reach customers actively searching for these services.
Execution
Tapio Kauranen handled the planning and implementation of the search engine optimization and Google Ads campaigns. The project ran over three months and had two main components: SEO and launching paid search advertising.
- Technical site SEO audit: load speed, mobile friendliness, indexing, and metadata optimization
- Keyword research for search terms related to event technology and their search volumes
- Content optimization for service pages (event technology, streaming, audio engineering, and lighting)
- Enhancing and optimizing location pages for queries like “event technology Helsinki” and “sound system Tampere”
- Building new external links (backlinks) to strengthen the site’s authority
- Planning Google Ads campaigns by service and location
- A/B testing ad copy and optimizing keywords
- Implementing conversion tracking for request-a-quote forms and phone number clicks
- Ongoing campaign optimization based on performance data
Outcome
Over the three months, Next Live’s visibility on Google improved significantly and the site began ranking at the top for key search terms. Organic traffic grew by about 280% during the project, and the site reached Top 3 positions for the query “event technology” and for several location-specific searches.
At the same time, the launched Google Ads campaigns started generating high-quality quote requests from the very first month. Campaign return on ad spend (ROAS) was around 4.2×, meaning every euro spent on advertising returned approximately €4.20 on average.
As a result, Nextlive.fi achieved much better Google visibility and a steady stream of new inquiries through the website. The combination of SEO and Google Ads created a strong foundation for the company’s digital growth and customer acquisition across Finland.
