Is search engine optimization worth it?

It is, when people in Finland search Google for what you sell. A page optimized once shows in the results for years, and the one-off investment usually pays back many times over.

You can work it out: compare the price of SEO with what the same visitors would cost in Google Ads. My AI tool estimates it for your website.

Book a free SEO check Estimate your website’s value

The free check is a 60-minute Google Meet call, in English.

Example: Toipumo

about €500: SEO as a one-off project in 2017
7 years: at the top of Google for “päihdekuntoutus” (addiction rehabilitation)
18,000+: clicks in five years
about €0.03: per click

Read Toipumo’s story

Happy clients since 2012

How SEO has paid off for my clients

My clients’ results on Google in Finland. The picture shows each site’s Google result, and the whole story is in its case study.

All SEO case studies

Energio

#1 on Google for “aurinkopaneelit” (solar panels)

The first place brings thousands of visitors and dozens of quote requests every month.

Muuttohaukat

Top 3 on Google for “muuttopalvelu” (moving service)

At least six of the moving industry’s biggest searches are in the top three.

Next Live

Top 3 on Google for “tapahtumatekniikka” (event technology)

Organic traffic grew 280 % in three months.

Google search result for “jätevesijärjestelmä”: vestelli.fi

Avalon Nordic and Vestelli

2/10 places on the first page of Google for “jätevesijärjestelmä” (wastewater system)

Two websites of the same company. The SEO cost about €2,000.

Google search result for “lääkäri ruovesi”: kylalaakarit.fi

Kylälääkärit

3 local searches at the top of the first page of Google

The new medical centre was at the top from the day it opened, for example for “lääkäri Ruovesi” (doctor Ruovesi).

Asuntopehtoori

100,000+ visits a year

#3 on Google for “vuokravälitys” (rental brokerage).

The calculator runs on ChatGPT

I built the calculator with ChatGPT’s custom GPT feature.

Give the SEO potential bot a web address, and it works out which searches would matter most for that website.

Then it estimates how many times a month those searches are made in the language you give it: for a company selling in Finland, in Finnish.

Finally, it estimates what it would cost to get visibility for those searches with Google’s paid ads.

That is the value of SEO.

Open the tool (ChatGPT)

The SEO potential bot in ChatGPT asks for a website’s address and lists the keywords of tapiokauranen.com with their monthly search volumes

SEO pays off by the visitors it can bring

How many potential visitors could SEO bring you, and what would the same visitors cost in paid ads?

For example, give the tool the address kansleri.fi and you get these results:

Estimated visitors at a good position:

If kansleri.fi ranks at the top of Google for these keywords, it can expect a click-through rate (CTR) of about 20–30 %. That means about 1,300–1,950 potential visitors a month.

Estimated cost in Google Ads:

If the same traffic came from Google Ads, the cost per click (CPC) in digital marketing is usually €1–5.

So 1,300–1,950 visitors would cost an estimated €1,300–9,750 a month.

Open the tool (ChatGPT)