Free SEO Training – Start Here

1. Basics

• Search engine optimization (SEO) basics: what it is and why it is important.
• How search engines work: how algorithms evaluate content and rankings.
• Key terms such as keywords, organic traffic and SERP (search engine results page).

2. Keyword Research

• Finding and analyzing the right keywords.
• Tools such as Google Keyword Planner and Ahrefs.
• The role of keywords in content and their placement.

3. Content Strategy

• Creating high-quality and search engine-friendly content.
• Optimizing content according to keywords and user experience.
• Blog posts, product descriptions, and other content types.

4. Technical SEO

• Optimizing site structure and speed.
• Responsiveness and mobile-friendliness.
• Search engine-friendly URLs and meta tags.

5. Link Strategy

• External links (backlinks): why they are important and how to acquire them.
• Internal links: improving navigation and structure.
• Link quality vs. quantity.

6. Analytics and Monitoring

• Tools such as Google Analytics and Google Search Console.
• Metrics such as Bounce Rate and CTR (click-through rate).
• Tracking results and continuous optimization.

Read the guides

• SEO Guide for Beginners
• SEO Guide for Professionals