Free SEO Training – Start Here

1. Basics

• The basics of search engine optimization (SEO): what it is and why it matters.
• How search engines work: how their algorithms assess content and rankings.
• Key terms, such as keywords, organic traffic and SERP (search engine results page).

2. Keyword research

• Finding and analyzing the right keywords.
• Tools such as Google Keyword Planner and Ahrefs.
• The role of keywords in content, and where to place them.

3. Content strategy

• Creating high-quality, search-engine-friendly content.
• Optimizing content for keywords and user experience.
• Blog posts, product descriptions and other types of content.

4. Technical SEO

• Optimizing the site’s structure and speed.
• Responsive design and mobile-friendliness.
• Search-engine-friendly URLs and meta tags.

5. Link strategy

• External links (backlinks): why they matter and how to get them.
• Internal links: improving navigation and structure.
• The quality vs. the quantity of links.

6. Analytics and tracking

• Tools such as Google Analytics and Google Search Console.
• Metrics such as bounce rate and CTR (click-through rate).
• Tracking the results and optimizing continuously.

Read the guides

• SEO guide for beginners
• SEO guide for professionals