Case Piiraisen Viherpalvelu: page one of Google for “kuntta” (forest-floor turf)

How I optimized a Kajaani landscaping company’s website for nationwide kuntta searches and for local searches in Kainuu.

Made by:: Tapio Kauranen
Main technology:: WordPress
Target search term:: “kuntta” and other kuntta searches
Project type:: SEO: technical, content and local

Free SEO check Piiraisen Viherpalvelu: kuntta

Google search for “kuntta” (forest-floor turf): the result for the Piiraisen Kuntta® page

The client in brief

Piiraisen Viherpalvelu Oy is a landscaping company from Kajaani, founded in 1987.

Piiraisen Kuntta®: kuntta delivered and installed all over Finland
Landscaping and year-round yard maintenance
Making and selling soil materials in Kajaani and the Kainuu region
Its customers are private yards, cottage plots and public sites

The company has installed kuntta since the 1990s.

Piiraisenviherpalvelu.fi: Referenssit (references), including Skanska Infra and Kainuu Central Hospital

Piiraisen Viherpalvelu is a landscaping company from Kajaani whose kuntta is delivered all over Finland

Founded in Kajaani: 1987
Years of experience in landscaping: 35+
Employees in the summer: about 60
Customer satisfaction (2025): 9.6/10

Starting point

The goal was to become better known all over Finland and to get more quote requests from search engines.

As the competition grew, it was important that Piiraisen Viherpalvelu comes up at the top of search engines when customers look for kuntta and landscaping.

The biggest challenge: a nationwide product, local services

Kuntta is bought all over Finland, but the customers for landscaping and soil materials are in Kainuu.

Kuntta: nationwide searches, such as “kuntta” and “kunttatoimitus” (kuntta delivery)
The same product under two names: kuntta and siirtovarvikko
Landscaping: local searches, such as “viherrakentaminen Kajaani” (landscaping Kajaani)

So the optimization combined nationwide visibility in kuntta searches with local visibility in Kainuu.

Piiraisenviherpalvelu.fi: Kuntta Kainuusta (kuntta from Kainuu), delivered and installed all over Finland

What I did

I was responsible for the SEO as a whole, with lasting visibility for competitive searches as the goal:

Analysis

Keyword research and competitor analysis

The searches people use to look for kuntta and landscaping, and what is at the top of them.

Technical SEO

Technical search engine optimization

A site that search engines can easily read and index.

Content

Content optimization

The kuntta page covers the price, the groundwork, installation and care.

Structure

A better structure

A page of its own for every service: kuntta, landscaping, maintenance and soil materials.

Local SEO

Local visibility in Kainuu

Visibility when people in Kajaani and Kainuu look for a landscaper.

Authority

A stronger authority for the site

Trust in the eyes of search engines, so that the visibility holds even in competitive searches.

The result

Piiraisen Viherpalvelu reached page one of Google for its strategically most important searches.

The site rose to the first page for searches such as:

“kuntta” (forest-floor turf)
“kunttatoimitus” (kuntta delivery)
“siirtovarvikko” (another name for kuntta)
“viherrakentaminen Kajaani” (landscaping Kajaani)

The better positions have brought the site significantly more targeted traffic and strengthened the company’s position online as a leader in its field.

Piiraisenviherpalvelu.fi: the Viherrakentaminen ja viherpalvelut (landscaping and green services) page

Case Piiraisen Viherpalvelu: SEO for the search “kuntta”

Tapio Kauranen was responsible for Piiraisen Viherpalvelu’s SEO as a whole.

Client: Piiraisen Viherpalvelu Oy
Industry: Landscaping, maintenance and Piiraisen Kuntta® deliveries, Kajaani
Service: SEO: technical, content and local
Made by: Tapio Kauranen, Tampere, Finland
Results: On the first page of Google for “kuntta”, “kunttatoimitus”, “siirtovarvikko” and “viherrakentaminen Kajaani”
Website: piiraisenviherpalvelu.fi