Case Muuttohaukat: More Visibility and Inquiries with SEO

Muuttohaukat Oy

Muuttohaukat Oy is a nationwide Finnish family business that has provided high-quality moving services for over 30 years. The company is one of the most recognized players in its field in Finland and is known especially for its reliability and comprehensive service concept, covering everything from packing to storage.

The company’s service range is broad, including residential moves, corporate relocations, furniture assembly and recycling services. Muuttohaukat has a strong local presence in areas such as the Helsinki region, Turku and Tampere. The company’s operations are built around a smooth customer experience, whether it’s a single transport or a large-scale premises move.

As a financially stable and continuously developing company, Muuttohaukat invests in a modern approach within a traditional industry. Digital discoverability is a critical factor so that customers needing help can find an expert partner at the moment they decide to move.

“In the competitive moving industry, visibility in search engines is vital to us. Through search engine optimization we’ve made sure our services are easy to find in the specific cities where we operate, which has directly increased the number of inquiries.”

Totte Vivolin, CEO

Initial situation and goal

Muuttohaukat Oy’s goal was to strengthen organic visibility on Google, especially for local searches. The moving industry is unusually competitive, and the company needed a strategic approach to secure top positions for key keywords like “moving service”, “moving help” and “moving boxes” in city-specific searches.

Implementation

The project focused on technical SEO and strengthening the site’s content. Work began by analyzing existing data and identifying the areas with the greatest potential to increase quote requests.

Key parts of the implementation included:

• Technical SEO audit: Optimizing site speed and removing technical barriers to indexing.
• Local search visibility (Local SEO): Optimizing branch-specific landing pages to match local searches (e.g. Vantaa, Turku, Tampere).
• Content strategy: Deepening service descriptions and answering frequently asked customer questions to improve relevance in Google’s eyes.
• Keyword optimization: Fine-tuning meta data and titles to maximize click-through rates.
• Usability improvements: In addition to SEO work, conversion paths were improved so visitors are more likely to submit a quote request.

Result

As a result of the SEO measures, Muuttohaukat Oy achieved a significant rise in organic rankings. Local visibility strengthened considerably, leading to higher-quality traffic and an increase in quote requests. The results showed that targeted SEO work is the most cost-effective way to acquire new customers in a shifting market landscape.