Technical SEO

Speed test

I test the site's loading speed with Google PageSpeed Insights, GTmetrix and Pingdom Tools.

Speed fixes

I fix the speed if the site scores under 90/100.

Mobile use

I test the site with Google's mobile test and on a phone and a tablet, and fix the problems.

HTTPS

I make sure the site works over a secure HTTPS connection, and set it up if it is missing.

Robots.txt

I check that robots.txt does not stop search engines from reading the pages, and set it to guide them to the right places.

Robots meta tags

I check that the pages' robots meta tags do not stop search engines from reading them.

XML sitemap

I check that the XML sitemap is built right, make one if needed and submit it to the search engines.

Indexing

I find out which pages Google has indexed.

Index and sitemap

I compare the number of pages in Google's index with the XML sitemap and find out why they differ.

HTTP errors

I find error codes such as 404 (page not found) and fix them.

Code errors

I check whether the site is coded correctly and whether it loads needless, slow files, and fix the errors.

HTML validation

I check whether the HTML has serious errors.

Site structure

I make sure all content is within two clicks and no page is left without links.

URL structure

I check that the addresses are short and user-friendly and contain the keyword.

Duplicate content

I find the places where the same content repeats and fix them with a canonical tag.

Copied content

I check whether the site's texts have been copied from other websites.

Tags

I check that every page has a title, a meta description and image alt texts, that they are clear and that they contain the page's keyword.