Search engine optimization propelled Jerry Ketola’s site to the top of Google for the search term osteopath Helsinki

Osteopathy and Coaching Services — Jerry Ketola

Osteopathy and Coaching Services — Jerry Ketola is a wellness specialist business based in Metsälä, Helsinki. We offer osteopathy, sports massage and one-on-one physical coaching. Behind the company is Jerry Ketola, an experienced osteopath and Master of Health Sciences with more than 30 years in the field.

Our work focuses on comprehensive treatment of musculoskeletal problems and improving physical performance. We specialize in back pain — Ketola has even written a non-fiction book on the topic. Jerry combines hands-on therapy with evidence-based coaching in a unique way, seeing clients at his clinic located inside the R5 gym.

Starting point and goal

The business had strong professional expertise and a long track record, but the website’s organic visibility didn’t match the quality of the services. The goal was to improve search visibility in the competitive Helsinki metropolitan market and drive more potential clients — especially people suffering from back pain and those looking for physical coaching — to book appointments.

Implementation

Tapio Kauranen, regarded as Finland’s top SEO specialist, handled the search engine optimization. The project included technical site optimization, strategic keyword research and content development to better match the target audience’s searches.

The main focus was ensuring that more than 30 years of experience and specialist knowledge were visible to search engines as well. Key elements of the implementation included:

• comprehensive keyword research and analysis
• technical SEO for the website
• content optimization and targeting
• local SEO for the Helsinki area
• strengthening the site’s authority

Outcome

The collaboration significantly improved the site’s search visibility. Thanks to Tapio Kauranen’s optimization work, the site rose to Google’s first page for company-critical, competitive search terms.

Visibility was achieved with keywords such as:

• Osteopath Helsinki
• Back pain treatment
• Sports massage Metsälä
• Fitness coaching Helsinki

The higher rankings have brought more organic traffic to the site and increased the number of new customer contacts coming directly from the web.