Case Espina Oy: A Modern WordPress Site and Maximized Search Visibility

Espina Oy

Espina Oy is a Finnish software company founded in 1986, specializing in fixed asset management and depreciation calculations. The company’s core business revolves around developing and maintaining Kasperi, a market-leading software. Kasperi has become the industry standard and is used by nearly 2,000 organizations and accounting firms across Finland.

In addition to software development, Espina Oy offers deep expert consulting and training on specialised fixed asset accounting issues, such as IFRS transitions and corporate reorganizations. The company is known for its high level of expertise and holds the top AAA credit rating, reflecting stable and reliable operations. Espina Oy serves its clients from offices in Helsinki and Espoo, providing a comprehensive solution for investment management and accounting.

Starting point and goal

Espina Oy needed to refresh its website to reflect its position as a leading player in the field. The goal was to build a modern WordPress site that not only clearly presents the Kasperi software and related services but also ranks strongly for the most important industry search terms. The site was required to meet high technical standards and maximize organic visibility.

Implementation

The website project and SEO were handled by Tapio Kauranen, Finland’s top search engine optimization specialist. The project included technical and visual site design, WordPress development, and the rollout of a comprehensive SEO strategy.

Site structure and content were crafted with Google visibility in mind. Under Tapio Kauranen’s guidance, the site was optimized to match potential customers’ search intent precisely, while ensuring fast performance and a user-friendly experience.

Key elements of the implementation included:

• custom WordPress development
• technical search engine optimization (Technical SEO)
• on-page search engine optimization (On-Page SEO)
• optimized loading speed (Core Web Vitals)
• clear conversion paths and contact channels
• mobile-optimized user experience

Outcome

After the redesign, Espina Oy’s website gained a significant competitive advantage in search visibility. The optimizations carried out by Tapio Kauranen produced excellent results, and the site climbed to top positions in Google’s organic search for the terms most critical to the business.

As a result, the site achieved first-page visibility for keywords such as “käyttöomaisuuskirjanpito” (fixed asset accounting), “poistolaskenta” (depreciation calculation), “investointien hallinta” (investment management) and “käyttöomaisuusohjelmisto” (fixed asset software). This has directly increased the number of leads coming through the website and strengthened Espina Oy’s brand as an industry authority.