WordPress websites

Case Espina Oy: a modern WordPress site and maximum search visibility

I redesigned Espina.fi’s WordPress site and its SEO: the site rose to page one of Google in Finland for the industry’s most important searches.

Made by:
Tapio Kauranen
Main technology:
WordPress
Project type:
A company website for business customers (B2B)
Book a free consultationEspina.fi

The client in brief

Espina Oy is a software company founded in 1986 that specializes in fixed-asset management and depreciation.

  • Its core business is developing and maintaining the Kasperi software
  • Nearly 2,000 organizations and accounting firms in Finland use Kasperi
  • Consulting and training on the special questions of fixed-asset accounting
  • Offices in Helsinki and Espoo
Espina.fi: the page of Kasperi fixed-asset accounting

Kasperi is the standard for fixed-asset accounting in Finland

Founded
1986
Organizations and accounting firms using Kasperi
nearly 2,000
The highest credit rating
AAA
Offices: Helsinki and Espoo
2

Starting point

The site had to match Espina’s position as the leader in its field.

The goal was a modern WordPress site that:

  • presents Kasperi and the services clearly
  • dominates the search results for the industry’s most important terms
  • is technically top quality

What I did

I was responsible for the site’s design, the WordPress development and the SEO.

WordPress

A custom WordPress build

Technical SEO

Technical search engine optimization

Content

Content optimization for search engines

Speed

Loading speed optimization (Core Web Vitals)

Conversion

Clear conversion paths and contact channels

Mobile

A mobile-optimized user experience

The result

The site rose to page one of Google for the searches most critical to the business.

It became visible for searches such as:

  • “käyttöomaisuuskirjanpito” (fixed-asset accounting)
  • “poistolaskenta” (depreciation calculation)
  • “investointien hallinta” (investment management)
  • “käyttöomaisuusohjelmisto” (fixed-asset software)

This has brought more leads through the website and strengthened Espina’s brand as an authority in its field.

Summary

Tapio Kauranen was responsible for both building the site and its SEO.

Client
Espina Oy
Industry
Software development: fixed-asset management and depreciation
Service
WordPress website design, build and SEO
Made by
Tapio Kauranen, Tampere, Finland
Results
Page one of Google for the four searches most critical to the business
Website
espina.fi
Espina.fi on a phone: the front page, the services and a customer story

See also