Case Kylälääkärit: a new medical center at the top of Google from day one

How I built a WordPress site for a new medical center in Ruovesi that could be found on Google as soon as it opened.

Made by:: Tapio Kauranen
Main technology:: WordPress
Target search terms:: “lääkäri Ruovesi” (doctor Ruovesi) and other local searches
Project type:: A new WordPress site and SEO

The client in brief

Kylälääkärit Oy is a private medical center in Ruovesi, founded in 2025.

Humane, easily accessible care, from babies to grandparents
A clinic in the center of Ruovesi, remote appointments and home visits
General practitioner services, from acute infections to long-term illnesses and driver’s license certificates
Part of Kela 65, a trial by Kela, the Social Insurance Institution of Finland

Kylälääkärit brings medical services close to the people of northern Pirkanmaa

As a new healthcare company, Kylälääkärit needed a clear and trustworthy website for people of all ages.

The first goal was that the medical center can be found on search engines as soon as local people look for a doctor.

The site had to work both as a source of information and as a smooth way to get in touch.

A new company has no history on Google, and in healthcare trust matters all the more.

A new company and a new site: no visibility on search engines to start from
Patients from babies to grandparents: the site had to work for all ages, on phones too
The Kela 65 services had to be clearly visible to older people

So the site was built from the start for search engines and for users of every age.

I built the site so that every technical and content decision supports its visibility on search engines:

WordPress

The services clearly on show, and a structure that follows how users search.

Analysis

The texts match the words local people use to search for a doctor.

Technical SEO

Speed, structure and indexability in order from launch.

Local SEO

Visibility when people in Ruovesi and Pirkanmaa look for a doctor.

Accessibility

A clear interface for all ages, on phones too.

Kela 65

Services for older people at the public healthcare fee, clearly on show.

Kylälääkärit had excellent online visibility from the moment it opened.

The site rose to the top of the first page of Google for the searches most critical to the business:

Strong organic visibility has brought the new medical center a steady flow of patients without expensive paid advertising.

Tapio Kauranen designed and built Kylälääkärit’s website and its SEO.

Client: Kylälääkärit Oy
Industry: Private medical center, Ruovesi
Service: WordPress website and SEO
Made by: Tapio Kauranen, Tampere, Finland
Results: At the top of the first page of Google for “lääkäri Ruovesi”, “yksityislääkäri Ruovesi” and “kotilääkäri Pirkanmaa”
Website: kylalaakarit.fi