Search Engine Optimization

Case Suomen Kolibri: WooCommerce online store development and SEO

How I developed a corporate-gifts WooCommerce online store and edited its pages and user experience for search engines.

Made by:
Tapio Kauranen
Main technology:
WordPress and WooCommerce
Example search:
“saunamittari valolla” (sauna thermometer with a light), average position 1.0
Project type:
Online store development and SEO
Free SEO checkSuomenkolibri.fi
Google search for “saunamittari valolla” (sauna thermometer with a light): the result for Suomen Kolibri’s sauna thermometer

The client in brief

Suomen Kolibri supplies promotional and corporate gifts with the client’s logo. Print shop and store are in Tampere.

  • Promotional and corporate gifts with the company’s own logo
  • Promotional textiles, kitchen supplies and office supplies
  • Products made in Finland and well-known brands such as Marimekko and Iittala
  • Its own print shop and warehouse, and a store in Tampere

The figures are from Google Search Console, for 14 June 2025 to 13 October 2026.

Suomenkolibri.fi: the Saunalämpömittari LED-valolla (sauna thermometer with LED light) product page in the online store

Suomen Kolibri’s online store gets about 2,000 clicks a month from Google

Clicks from Google in 16 months
32,300
Impressions in Google searches
2.92 million
Searches the store appears for
1,000+
Average position for “saunamittari valolla”
1.0

What I did

I was responsible for the online store’s development and its SEO:

Online store

WooCommerce online store development

Developing Suomenkolibri.fi as a WooCommerce online store.

SEO

Editing the pages for search engines

The pages’ content and structure were edited so that search engines and buyers find the products.

User experience

Improving the user experience

Using the online store was made smoother.

The result

The store appears on Google for over a thousand searches, and many product searches are at the top.

Searches where the store’s average position is close to first:

  • “asentajan lakki” (installer’s cap): 1.0
  • “saunamittari valolla” (sauna thermometer with a light): 1.0
  • “marimekko leikkuulauta” (Marimekko cutting board): 1.4
  • “iittalan kynttilänjalat” (Iittala candle holders): 1.6
  • “käyntikorttikotelo” (business card holder): 2.9

Most clicks come from product searches: buyers look for a product, not a company name.

Case Suomen Kolibri: WooCommerce online store development and SEO

Tapio Kauranen developed Suomen Kolibri’s online store and was responsible for its SEO.

Client
Suomen Kolibri
Industry
Promotional and corporate gifts, an online store and a store in Tampere
Service
WooCommerce online store development and SEO
Made by
Tapio Kauranen, Tampere, Finland
Results
32,000+ clicks from Google in 16 months, many product searches at the top of Google
Suomenkolibri.fi on a phone: the front page, new products and product picks

See also