Search Engine Optimization

Case Avalon Nordic: website renewal, SEO and digital marketing

How I renewed the website of a wastewater system maker, and how I take care of its visibility on Google and in the rest of its digital marketing.

Made by:
Tapio Kauranen
Main technology:
WordPress
Cooperation:
Over two years
Project type:
Website renewal, SEO and digital marketing
Free SEO checkAvalonnordic.fi
Google search for “vanhat sakokaivot” (old septic tanks): the result for Avalon Nordic’s article

The client in brief

Avalon Nordic Oy makes and supplies Finnish wastewater systems for property owners and professionals.

  • Green Rock IISI and AVALON small wastewater treatment plants
  • Greywater treatment plants, holding tanks and pump wells
  • Soil treatment and double drainage
  • Servicing, spare parts and chemical orders

More than 40,000 treatment plants have been made and delivered. The figures are from Google Search Console, for 14 June 2025 to 13 October 2026.

Avalonnordic.fi: the Pienpuhdistamot (small treatment plants) page

Avalon Nordic’s website gets almost a thousand clicks a month from Google

Clicks from Google in 16 months
15,400
Impressions in Google searches
375,000
Pages that appear in Google’s results
597
Average position for “vanhat sakokaivot”
1.9

What I did

The cooperation has lasted over two years. I take care of Avalon Nordic’s visibility online as a whole:

Website

Website renewal

A massive renewal: Avalon Nordic’s website was rebuilt.

SEO

Search engine optimization

Optimizing the site so that people looking for a wastewater system find Avalon Nordic.

Digital marketing

All of the digital marketing

Taking care of the company’s digital marketing as a whole.

The result

Avalon Nordic’s site appears on Google widely, and many searches have it at the top.

Searches where the site’s average position is close to first:

  • “vanhat sakokaivot” (old septic tanks): 1.9
  • “vanha sakokaivo” (an old septic tank): 1.6
  • “green rock pienpuhdistamo” (Green Rock small treatment plant): 1.2
  • “iisi saunakaivo” (IISI sauna well): 1.3
  • “ecolator 5 käyttöohje” (Ecolator 5 manual): 1.6

The site’s second most popular page is an article about reusing old septic tanks.

Case Avalon Nordic: website renewal, SEO and digital marketing

Tapio Kauranen renewed Avalon Nordic’s website and takes care of its SEO and digital marketing.

Client
Avalon Nordic Oy
Industry
Making and supplying wastewater systems
Service
Website renewal, SEO and digital marketing
Made by
Tapio Kauranen, Tampere, Finland
Results
15,000+ clicks from Google in 16 months, many searches at the top of Google
Avalonnordic.fi on a phone: the front page, property owners and professional customers

See also