Case Upek: “tiemerkinnät” (road markings) at the top of Google

How I took a road-marking company’s site to the top positions on Google with a small SEO project.

Made by:: Tapio Kauranen
Main technology:: WordPress
Target search terms:: “tiemerkinnät” (road markings) and “parkkiruutujen maalaus” (parking bay painting)
Project type:: A small SEO project

The client in brief

Upek Oy is a road-marking company founded in 2003.

Maintenance and new painting of road and carriageway markings
Painting parking bays
Customers include property managers, construction companies and infrastructure companies
Sites include shopping centres, offices, parking garages and housing companies

Upek is a road-marking specialist with more than 20 years of experience

A small project that fixed the basics of the site and added two new pages:

Analysis

The site’s current state was mapped before any fixes.

Technical SEO

The loading speeds and the mobile version were fixed.

Site

The site’s own structure and content were fixed to suit search engines.

Content

Tiemerkinnät (road markings) and Parkkiruutujen maalaus (parking bay painting): a page of its own for each search.

Even a small project took Upek’s site to Google’s top positions for two searches.

The site rose to the top positions for the searches:

Each of the two searches now has an SEO-optimized page of its own.

Tapio Kauranen did a small SEO project for Upek.

Client: Upek Oy
Industry: Road markings and parking bay painting
Service: SEO: audit, technical fixes and new pages
Made by: Tapio Kauranen, Tampere, Finland
Results: Top positions on Google for “tiemerkinnät” (road markings) and “parkkiruutujen maalaus” (parking bay painting)
Website: upek.fi