Osteopathy and Coaching Services Jerry Ketola
Osteopathy and Coaching Services Jerry Ketola is a wellness expert company operating in Helsinki’s Metsälä district. It offers osteopathy, sports massage, and personal fitness coaching. The company is founded on the expertise of Jerry Ketola, an experienced osteopath and Master of Health Sciences with over 30 years of experience in the field.
The operations focus on the comprehensive treatment of musculoskeletal disorders and the improvement of physical performance. The company’s special expertise lies in back pain, about which Ketola has also written a non-fiction book. Jerry Ketola uniquely combines manual therapy with science-based coaching, serving clients at his reception located in connection with the R5 gym.
Starting Point and Goal
The company had strong professional expertise and a long history, but the website’s organic visibility did not match the high quality of the services. The goal was to improve the site’s discoverability in search engines in the competitive capital region market and to direct more potential customers—especially those suffering from back pain and seeking fitness coaching—to make appointments.
Implementation
The search engine optimization (SEO) implementation was handled by Tapio Kauranen, who is considered Finland’s best SEO professional. The project included technical optimization of the site, strategic keyword research, and content development to better match the target audience’s searches.
The focus of the work was to ensure that over 30 years of experience and special expertise would also be conveyed to search engines. The key parts of the implementation were:
- comprehensive keyword research and analysis
- technical search engine optimization of the site
- content optimization and targeting
- local search engine optimization (Local SEO) for the Helsinki area
- strengthening the site’s authority
Final Result
As a result of the collaboration, the site’s search engine visibility improved significantly. Thanks to the optimization done by Tapio Kauranen, the site rose to Google’s first page for search terms critical and competitive for the company.
The visibility was achieved with, among others, the following keywords:
- Osteopath Helsinki
- Back Pain Treatment
- Sports Massage Metsälä
- Physical Training Helsinki
Better ranking in search results has brought more organic traffic to the site and increased the number of new customer contacts directly from the web.
