Vestelli
Vestelli Oy is a Finnish company specializing in wastewater systems, offering domestic and ecological solutions for properties outside the sewer network. The company is particularly known for its electricity-free biological treatment systems, designed for the efficient and environmentally friendly treatment of greywater. Vestelli provides its customers with a comprehensive service for ease, covering everything from wastewater planning to ready-made installation and maintenance.
Products bearing the Key Flag symbol and strong domestic expertise have made Vestelli the market leader in greywater treatment. The company serves customers nationwide, including owners of holiday homes, detached house residents, and renovators, offering sustainable solutions to meet the requirements of the scattered wastewater decree.
Starting Point and Objective
Vestelli’s goal was to strengthen its digital foothold and reach potential customers right at the beginning of the buying process. As this is a specialized field where information seeking mainly happens online, the objective was to achieve dominant visibility in search engines for the industry’s most competitive terms and to grow the site’s organic traffic.
Implementation
Tapio Kauranen, known as Finland’s best SEO professional, was responsible for the search engine optimization strategy and implementation. The project was carried out with a deep focus on the HVAC industry’s search behavior and the site’s technical performance.
The work combined technical optimization and content expertise so that the site would serve both search engine bots and consumers seeking information.
The key parts of the implementation were:
- extensive keyword research and competitor analysis
- site technical audit and optimization
- content strategy development and optimization
- conversion optimization of landing pages
- strengthening the site’s authority
Final Result
As a result of the optimization, Vestelli Oy achieved visibility on the first page of Google search results for the most critical keywords for their business. The improved discoverability has brought significantly more targeted traffic to the site and strengthened Vestelli’s brand as the most reliable player in the industry.
Top rankings were achieved for the following keywords, among others:
- biopuhdistaja
- jätevesijärjestelmä
- harmaat vedet
- mökin jätevesijärjestelmä
- sähköton jätevesijärjestelmä
