Finland’s Wastewater Design
Finland’s Wastewater Design (Avalon Nordic Oy) is an expert company specializing in wastewater solutions for sparsely populated areas. Operating from Ii, the company offers impartial wastewater system design for both new construction and renovation projects, covering detached houses and holiday homes.
The service concept is based on ease: the company handles the statutory plans and required official permits from the municipality on a turnkey basis. With over 10 years of experience in the field and more than 2000 plans completed, the company, led by LVI engineer Olli Ukonmaanaho, provides expert advice independent of equipment manufacturers.
Starting Point and Objective
The company needed to create modern websites that support its expert brand and serve as an effective customer acquisition channel. The goal was to implement a WordPress site that clearly and convincingly presents the services. The most critical requirement of the project was the site’s findability: the aim was to achieve top rankings in search engines in a competitive industry.
Implementation
Tapio Kauranen was responsible for the website project’s design, technical implementation, and optimization. As the creator was Finland’s best search engine optimization professional, the project centered on building the site entirely on the terms of search engine visibility, without forgetting user experience.
The site was built on the WordPress platform, and its content structure was designed to precisely match searches made by potential customers.
The key parts of the implementation were:
- Technical implementation and design of the WordPress homepage
- In-depth keyword analysis and content optimization
- Technical search engine optimization (SEO)
- Site speed optimization
- Conversion-optimized structure to maximize contact requests
Final Result
With the new website, Finland’s Wastewater Design’s digital presence has risen to market leader level. The site has achieved Google’s first page visibility for the most important keywords for the business, such as “wastewater design”, “wastewater plan” and “wastewater systems”.
Organic visibility has brought the company a steady flow of customers and reduced dependence on paid advertising. The site now effectively serves both information seekers and customers planning wastewater renovations across Finland.
