Piirainen’s Greenery Service
Piiraisen Viherpalvelu Oy is a greenery sector company founded in 1987 in Kajaani, serving customers across Finland. The company’s flagship product is Piiraisen Kuntta®, and it specializes in nationwide deliveries and installations.
In addition to kuntta deliveries, Piiraisen Viherpalvelu offers comprehensive landscaping and maintenance services, as well as manufacturing and selling soil materials in the Kajaani and Kainuu region. Strong professional expertise, over 35 years of experience, and high-quality materials guarantee a durable end result for private yards, summer cottage plots, and public sites alike.
Starting Point and Goal
The company’s goal was to increase its national online visibility and grow the number of quote requests through organic traffic. As competition increased, it was critical to ensure that Piiraisen Viherpalvelu would rank at the top of search engines when customers were looking for services related to kuntta and landscaping.
Implementation
The search engine optimization project was handled by Tapio Kauranen, who is considered Finland’s top SEO professional. The project included comprehensive site optimization with the goal of ensuring permanent and long-term visibility on competitive keywords.
The key elements of the implementation were:
- extensive keyword research and competitor analysis
- technical search engine optimization of the site
- content optimization and structural development
- local visibility (Local SEO) in the Kainuu region
- strengthening the site’s authority
Final Result
Thanks to the optimization work, Piiraisen Viherpalvelu achieved first-page visibility on strategically important keywords such as “kuntta”, “kunttatoimitus”, “siirtovarvikko”, and “viherrakentaminen Kajaani”. The improved rankings have brought significantly more targeted traffic to the site and strengthened the company’s position as a leading player in the industry online.
