WordPress – 2026
Large WordPress websites for companies
Table of contents: Introduction
Purchasing large WordPress websites
When it’s no longer just a small business brochure site but a large project with hundreds or thousands of pages.
Preface: I’m just one person, so I can’t build massive WordPress websites alone.
This guide is written from a third‑party perspective about what I think you should keep in mind when buying large WordPress sites from big agencies.
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Large vs. Small WordPress Sites
In big projects the technology the agency uses to build the site really matters.
Small WordPress sites
- A few subpages. Third‑party page builders (e.g. Elementor) can be used.
- Finnish only, maybe a brief “briefly in English” page.
- May include a few blog posts.
- Very light search engine optimization.
Large WordPress sites
- 100+ pages. It’s important that editing is easy for both developers and the client. Avoid page builders (e.g. Elementor).
- Multiple language versions that must work rock‑solid.
- Multiple content types. Besides regular pages this includes several Custom Post Types like “Cases”, “Team”, “News”, blog, etc.
If you start a project with the wrong technology, the whole thing can turn into a nightmare that’s very hard to fix except by starting over.
Ask and confirm during the proposal phase which technologies the agency uses.
Technology for Large WordPress Sites
Solutions tailored to the client’s needs
WordPress’s built-in Gutenberg editor is always the recommended choice for building large websites.
Out of the box, Gutenberg is fairly basic, so it usually needs to be customized to match the client’s requirements.
A customized solution adds the following to Gutenberg:
- Custom blocks
- Custom page templates
- Custom Post Types
- Customized theme controls
- And much more
Make sure your web provider uses Gutenberg
Off-the-shelf theme vs. custom theme
An off-the-shelf theme is like a Swiss Army knife.
It has a blade, a saw and even a bottle opener. It can do a bit of everything, but it doesn’t cut, saw or open bottles particularly well.
A custom theme is more like a high-quality chef’s knife.
It excels at cutting because it’s designed specifically for that purpose. But unlike the Swiss Army knife, trying to open a wine bottle with a chef’s knife is awkward.
The point is: custom WordPress sites are excellent for the businesses they’re built for—but not for everyone.
Make sure your agency builds a custom solution for you.
Price of a custom WordPress website
Prices in Finland start at €15,000 — and there’s a good reason for that
Building large websites requires several professionals.
AI speeds up parts of the process, but many tasks still need an experienced human eye.
- Project planning and management with years of experience
- Visual design
- Copywriting
- Coding with the right technologies
Larger WordPress sites typically take hundreds of professional hours to build.
Compare prices of different solutions on Vierityspalkki:
Vierityspalkki publishes large WordPress case studies and their price ranges!
Finland’s best WordPress websites
My top-recommended agency in Finland is Redandblue. Why?
Redandblue is a Helsinki family business founded in 2007 and, according to Vierityspalkki’s ranking, Finland’s most experienced WordPress agency. They’re the only Finnish WordPress digital agency with full three-star ratings in WordPress, integrations, and e‑commerce. They’ve also received special recognition for accessibility expertise — the only WordPress agency in Finland to do so.
I think the technologies they use are the best.
- Custom WordPress base theme that doesn’t constrain design but provides a stable technical foundation
- WCAG 2.1 accessibility standard applied to all implementations
- WooCommerce e‑commerce solutions
- Complex integrations (ERP, CRM, APIs)
- Vue.js, Google Looker Studio and Matomo Analytics
- Eco‑friendly web service optimization (Carbon Neutrality Label)
Strong references – including Autoliitto (Moottori.fi), Kuntarahoitus, Metropolia (Metrospektiivi), the Evangelical Lutheran Church of Finland (evl.fi), University of Lapland, the Finnish Chamber of Commerce and several municipalities.
Top 5 references:
- Moottori.fi – Autoliitto’s online magazine, a large news site with analytics and versatile content presentation
- evl.fi – The Evangelical Lutheran Church of Finland’s website, audited for accessibility and security
- skr.fi – The Finnish Cultural Foundation’s site redesign over €100,000 using a WordPress multisite structure
- metrospektiivi.metropolia.fi – Metropolia UAS’s online media platform that aggregates publications in one place
- kuntarahoitus.fi – One of Finland’s largest credit institutions, a demanding B2B web service
- See all work at vierityspalkki.fi/toimistot/redandblue/
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