Tapio Kauranen

Search Engine Optimization – SEO for LinkedIn Articles

Did you know you can do SEO on LinkedIn?

LinkedIn articles show up well on Google when they’re optimized for search

Well-optimized content can have lasting impact — for example, the SEO guide I wrote has been top in Google search for over 8 years.

LinkedIn Pulse articles are like blog posts, but they’re hosted on the LinkedIn platform.

LinkedIn offers several advantages as a blogging platform: it’s mobile-friendly, has built-in commenting and sharing, is easy to use — and it’s free.

8 tips for LinkedIn SEO:

  1. Make sure your LinkedIn profile is public.
  2. Use keywords in your article.
  3. Be aware of URL issues with LinkedIn articles.
  4. Build backlinks to your article.
  5. Be prepared to wait for results.
  6. Don’t publish the same content elsewhere.
  7. Add a call to action (CTA) to your article.
  8. If you need help with SEO, contact Kansleri.
Tapio Kauranen and a Google search for “remontin ostaminen” (buying a renovation), with a LinkedIn article at the top

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tapio@tapiokauranen.com

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