AI-generated content in search engine optimization

Kirjoitettu: 21.7.2026 - Muokattu: 19.8.2026

Etusivu » AI-generated content in search engine optimization

What does Google think about AI-generated content?

In April 2025 Google updated its guidance on how AI-generated content is classified

Going forward, AI-generated content may receive the lowest possible quality rating.

That doesn’t mean all AI-generated content is low quality.

In this article I’ll go through how Google distinguishes between high- and low-quality content.

Examples of low-quality content

AI-generated content that provides no value to the reader
Mass volumes of AI-generated pages published without editing or original commentary
Summarizing or rewriting other sites’ content using AI
Content that closely resembles Wikipedia or other well-known encyclopedias
Sites whose content makes no sense but contain specific keywords

Creating these types of content can result in removal from search results.

Examples of spammy sites

If you show different content to search engines than to users. For example, showing travel tips to Google but ads for medicine to people.
If you add words visible only to search engines but not to users. For example, hiding words by matching them to the background color.
If you operate multiple sites with very similar domain names. For example vaatteetnetista.fi, vaatteetverkosta.fi, vaatteitanetista.fi, etc.
If you run several sites whose domains redirect to different cities. For example Kattoremonttitampere.fi, kattoremonttihelsinki.fi, etc.
Exploiting an expired domain. For example, buying an expired preschool domain and filling it with casino ads.

In 2022 I used AI to create an article called "office Christmas party ideas"

The article was almost entirely produced with AI, yet it performs very well on Google.

Why? Because:

The content provides real value to users. Actual people read the article and share it on social media.
The content was read and edited by a human before publication.

Office holiday party ideas