Is Continuous SEO Worth It?
Kirjoittanut Tapio Kauranen
Kirjoitettu: 21.7.2026 - Muokattu: 22.7.2026 Kirjoittanut Tapio Kauranen
Kirjoitettu: 21.7.2026 - Muokattu: 22.7.2026Sisällysluettelo
In order to answer this question, we must first compare the content of project-based and continuous search engine optimization services:
Project-based search engine optimization includes
Continuous search engine optimization includes
Simplified like this, I claim that the vast majority of clients do not need continuous search engine optimization but a project-based search engine optimization is enough for them, with which all the worst mistakes are fixed and the site gets good visibility.
| Continuous Search Engine Optimization | Traditional Search Engine Optimization |
|---|---|
| Continuous billing | One-time invoice for the project |
| Long-term expense, difficult to budget | Clear one-time cost, easy to predict |
| Unclear schedule and outcome | Clear start and end, concrete goal |
| Long-term client relationship, difficult to terminate | No long-term commitment |
The purpose of algorithm updates is to produce even better search results for every search made by the user.
If your site’s content is high quality, unique, and responds well to search terms, then you don’t need to worry about algorithm updates.
If, on the other hand, your site’s content is low quality, copied, or generated with artificial intelligence, you might be at risk.
Below is an image of what happened to my own AI-generated websites in 2024.
Google’s Spam update removed the sites’ visibility from search engines almost completely.
Be careful if someone tries to sell you continuous search engine optimization that includes content produced with artificial intelligence.
From experience, I can tell you that generating a thousand articles takes about 15 minutes, it shows up in Google’s results for a moment and then drops out.
Google’s page 1 has room for the ten most relevant links for a search term.
If your site reaches page 1 visibility and later drops from there, the reason is most likely one of the following:
Each of these points can be fixed with a new project if needed.
There is no reason to pay for continuous search engine optimization just in case.
Toipumo is an addiction rehabilitation center. I created a new subpage for them, optimized for the keyword “päihdekuntoutus”.
This page quickly rose to the top positions in Google and has remained there ever since.
This was achieved with a one-time project. Not with continuous search engine optimization.
