Next Live
Next Live is a professional in the event technology industry operating nationwide as part of Enchant Oy. The company provides sound, lighting, and video technology for various live events, hybrid events, and streaming productions. Offices are located in several cities, including Helsinki, Tampere, Turku, Oulu, and Kuopio.
Next Live does not only supply equipment but delivers comprehensive turnkey solutions for events. The company’s goal is to create functional, impressive, and brand-aligned events that serve the client’s objectives. Their clients include companies, festivals, universities, and other event organizers. References include Infuze NYE at Helsinki Ice Hall and the Hyvinkää Rock festival.
Starting Point and Goal
Next Live (nextlive.fi) had a strong portfolio of major events and extensive experience in the event technology sector, but the website’s visibility on Google was limited. The site did not rank for key search terms that potential customers use when looking for a service provider.
Search terms such as “event technology”, “sound system for events”, “lighting for events”, and “streaming services” are central in the industry, but Next Live did not appear on the first page of Google for these searches. At the same time, the company was not using Google Ads advertising, which could have quickly brought visibility and leads.
The goal of the project was to improve the site’s search engine visibility, increase organic traffic, and launch targeted Google Ads advertising that reaches customers actively looking for services.
Implementation
Tapio Kauranen was responsible for the planning and execution of search engine optimization and Google Ads advertising. The project was carried out over a period of three months and consisted of two main parts: search engine optimization and launching paid search advertising.
- Technical SEO audit of the website: loading speed, mobile-friendliness, indexing and metadata optimization
- Keyword research on search terms and their search volumes related to the event technology industry
- Content optimization of service pages (event technology, streaming, sound technology and lighting technology)
- Enrichment and optimization of location pages for search terms such as “event technology Helsinki” and “sound system Tampere”
- Building new external links (backlinks) to strengthen the site’s authority
- Planning of Google Ads campaigns by service and location
- A/B testing of ad copy and keyword optimization
- Implementation of conversion tracking for quote request forms and phone number clicks
- Continuous optimization of campaigns based on data
Results
During the three-month period, Next Live’s website visibility in Google grew significantly and the site began to rank at the top of search results for key search terms. Organic traffic grew by approximately 280 percent during the project, and the site rose to Top 3 positions for the search term “event technology” as well as for several location-specific searches.
At the same time, the launched Google Ads advertising began to generate high-quality quote requests from the very first month. The campaigns’ return (ROAS) was approximately 4.2×, which meant that every euro spent on advertising brought back an average of 4.2 euros.
As a result, Nextlive.fi gained significantly better visibility in Google and a steady stream of new contacts through the website. The combination of search engine optimization and Google Ads advertising created a strong foundation for the company’s digital growth and acquisition of new customers across Finland.
