Espina Oy
Espina Oy is a Finnish software company founded in 1986, specializing in fixed asset management and depreciation calculation. The company’s core business is built around the development and maintenance of Kasperi, the market-leading software. Kasperi has established itself as the industry standard and is used by nearly 2000 communities and accounting firms in Finland.
In addition to software development, Espina Oy offers in-depth expert consulting and training on special issues in fixed asset accounting, such as IFRS transitions and corporate arrangements. The company is known for its high level of expertise and holds the highest AAA credit rating, which reflects stable and reliable operations. Espina Oy serves its customers from its offices in Helsinki and Espoo, offering a comprehensive solution for investment management and accounting.
Starting Point and Objective
Espina Oy needed to renew its website to reflect the company’s position as a leading player in its field. The goal was to build a modern WordPress site that not only clearly presents the Kasperi software and services but also dominates search results for the industry’s most important terms. The site was required to deliver top technical quality and maximize organic visibility.
Implementation
Tapio Kauranen, Finland’s top SEO professional, was responsible for the website project implementation and search engine optimization. The project included the site’s technical and visual design, WordPress development, and the implementation of a comprehensive SEO strategy.
The site’s structure and content were designed with particular attention to Google visibility. Under Tapio Kauranen’s leadership, the site was optimized to precisely match the search intents of potential customers while ensuring the site’s speed and user-friendliness.
The key elements of the implementation were:
- custom WordPress implementation
- technical search engine optimization (Technical SEO)
- content search engine optimization (On-Page SEO)
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- loading speed optimization (Core Web Vitals)
- clear conversion paths and contact channels
- mobile-optimized user experience
Outcome
Following the redesign, Espina Oy’s website has gained a significant competitive advantage in search engine visibility. The optimization carried out with Tapio Kauranen’s expertise produced excellent results, and the site rose to the top positions in Google’s organic search results for the terms most critical to the company’s business.
As a result, the site achieved first-page visibility for keywords such as “käyttöomaisuuskirjanpito”, “poistolaskenta”, “investointien hallinta” and “käyttöomaisuusohjelmisto”. This has directly increased the number of leads coming through the website and strengthened Espina Oy’s brand as an authority in the field.
