AI Content in Search Engine Optimization

Kirjoitettu: 21.7.2026 - Muokattu: 22.7.2026

Etusivu » AI Content in Search Engine Optimization

What does Google think about AI-generated content?

Google updated its guidelines on the classification of AI-generated content in April 2025

Going forward, AI-generated content may receive the lowest possible quality rating.

However, not all AI-generated content is low quality.

In this article, I go through how Google interprets good and low-quality content.

Examples of low-quality content

AI-generated content that provides no value to the reader
AI-generated massive amounts of pages without editing or original commentary
Summarizing or rewriting content from other websites using AI
Content that closely resembles Wikipedia or the content of other well-known encyclopedias
Websites whose content makes no sense but contains certain keywords

Creating these types of content can lead to the site being removed from search results.

Examples of a spam site

If you show different content to search engines than to humans. For example, you show travel tips to Google, but pharmaceutical ads to people.
You add words to the page that are only visible to search engines but not to people. For example, by hiding words in the background color.
You have multiple different sites with very similar URL addresses. For example vaatteetnetista.fi, vaatteetverkosta.fi, vaatteitanetista.fi etc.
You have multiple sites whose domains direct to different cities. For example Kattoremonttitampere.fi, kattoremonttihelsinki.fi etc.
Exploiting an expired domain. For example, if you buy an expired domain of a daycare center and put casino ads on the site.

I created the 2022 article “pikkujouluideoita työporukalle” with AI

The article is almost entirely created with AI, but it ranks very well in Google.

Why? Because:

The content brings added value to users. Real people read the article and share it on social media.
The content has been read and edited by a human before publishing.

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