Search Engine Optimization (SEO) is a way to format websites to appear with high rankings for desired search terms.
Search engine optimization costs €500-1500/one-time project
Read the guides if you want to do search engine optimization yourself:
Search Engine Optimization Guide for Beginners
Search Engine Optimization Guide for Professionals
Quick SEO Guide – 10 steps to better visibility
I believe that search engine optimization is one of the most important actions you can take for a website.
Search engine optimization is a way to format a website in a search-engine-friendly way.
Google's job is to provide the best possible answer to every search. Whoever succeeds in doing that gets the best visibility.
The best SEO specialists are found in Google's top positions. You can find this page in the top 5 for the keyword ”search engine optimization”.
I have been doing search engine optimization since 2015 for clients, as well as for my own side projects.
A few of these projects include:
Read below for references of projects I have done for clients.
Price level: around €500
In 2017, I optimized Toipumo's website for the keyword "päihdekuntoutus". The site has been visible on the first page of Google ever since.
The page quickly rose to the front page of Google and has been there for years.
The keyword "päihdekuntoutus" is searched about 1,500 times a month. The page has received over 18,000 clicks in five years.
Avalon Nordic ja Vestelli ovat saman yhtiön omistamia. Molemmat sivut optimoitiin Googlessa "jätevesijärjestelmä" sanoille.
Hakukoneoptimointi hinta: noin 2000€
Jätevesijärjestelmä -sanat on molemmille sivustoille kaikista tuottavimpia hakutermejä.
Molemmat sivustot optimoitiin Google haussa parhaimmille sijoituksille.
Googlen ensimmäiselle sivulle mahtuu vain 10 linkkiä. Nyt Avalon Nordic ja Vestelli vie niistä kaksi.
Hakukoneoptimointi hinta: Toteutettiiin osana ulkoistettua digimarkkinointia.
Energio nousi hakukoneoptimointiprojektin ansiosta "aurinkopaneelit" sanalla Googlen ykkössijalle
Sija tuo kuukausittain tuhansia kävijöitä ja kymmeniä tarjouspyyntöjä.
Tehdyt työt
Hakukoneoptimointi + WordPress sivusto hinta: 2000€
IGL technologies Oy sai kokonaan uudet sivustot, johon luotiin opas taloyhtiöille sähköauton latauspisteen hankintaan.
Sivu nousi nopeasti Googlen etusivulle ja on ollut siellä jo vuosikausia.
Hakukoneoptimoinnin hinta: Toteutettiin osana ulkoistettua digimarkkinointia
Muuttohaukat nousi hakukoneoptimoinnin jälkeen Googlen kärkisijoille
Muuttohaukoille tehtiin koko sivuston kokoinen hakukoneoptimointiprojekti, jolla saatiin sivuston näkyvyys raketoimaan hakutuloksissa.
Suurimpia näistä saavutuksista oli top-3 sija
sanoilla
Hakukoneoptimoinnin hinta: 500-1000€
Tein Upekille hyvin pienen hakukoneoptimointiprojektin, jolla nostettiin sivusto "tiemerkinnät" ja "parkkiruutujen maalaus" sanoilla Googlen parhaille sijoituksille.
| Miten muut tekee | Tapio Kauranen |
|---|---|
| Joudut maksamaan kuukausimaksua | Kertamaksulla vuosikausiksi näkyvyys |
| Ei referenssejä tai todisteita tuloksista | Katso referenssit tästä |
| Sekava hinnoittelu ja tarjous | Katso tarjousesimerkki tästä |
The price for website search engine optimization is typically around €500–€1,500 (one-time fee). Request a quote.
Search engine optimization is a project, meaning there are no recurring costs. Once done, search engine optimization delivers results for years.
The price of search engine optimization consists of, among other things, the following:
Search engine optimization helps people make a buying decision
To get your website to the top positions in Google search results, these actions are typically taken.
Let's see how the website currently appears on Google, how your customers search for your products, and what the potential visibility is.
The audit reviews and checks the most critical aspects of search engine optimization. Below is a list of actions:
The idea of SEO keyword research is to find out what words people use to search for your services.
SEO keyword research is the process of identifying the search terms and phrases that your target audience uses when looking for information online. With keyword research, I can optimize your content so that it better answers user queries and improves your visibility in search engines.
On-page search engine optimization refers to actions taken within the website (and not, for example, outside the website).
On-page optimization ensures that your website's structure, content, and technical features are optimal so that search engines can better understand its content and provide visitors with relevant search results.
Basic principles
Optimization measures
Technical optimization
SEO-optimized content creation is usually included in the price of the SEO project.
New content is created for your website for search terms you do not yet rank for on Google.
One page is optimized for one search term. For example, this page you are reading now appears in the search for "search engine optimization", but not for "digital marketing", even though the topics are somewhat related.
SEO content creation is not always easy. To succeed, you need to know a lot about consumer psychology and internet behavior.
Good SEO content includes these things:
Off-page optimization focuses on actions that improve your website's authority and visibility outside of search engines.
This process is based on strong external signals, such as high-quality links, social media, and brand awareness, which together support your website's rankings in search results.
Link building
Social media and brand visibility
Local SEO and brand reputation
Off-page SEO is a long-term strategy that requires continuous monitoring and updating. When you invest in high-quality link building, social media visibility, and developing your brand's reputation, you strengthen your site's position in the competition and improve search engine rankings.
Links from other websites are the hardest part of search engine optimization.
A single high-quality link from another website can double your visibility. “High-quality” means that the site covers the same topic as your site and does not look like spam.
Effective ways to get high-quality links:
Below is described what a good link means
And these, on the other hand, are bad links
It is important to track SEO. Often, results appear several weeks or even months after the actions have been taken.
Monitoring search engine optimization is easiest to do using Google Search Console and a paid tool, Wincher.
Search Engine Optimization (SEO) is a way to structure websites to rank highly for desired search terms.
Read the guides if you want to do search engine optimization yourself:
SEO Guide for Beginners
SEO Guide for Professionals
Keyword research is the process of finding out what words people use to search for your services on Google.
With this information, each of your pages can be targeted to the right Google search.
Keyword research failure
It is possible to misinterpret keyword research and choose completely irrelevant and challenging words to optimize. You might spend a lot of time and energy on words that do not actually produce results.
Lack of high-quality content
Low-quality content, spam, or low-quality content generated by AI can get your site into trouble. Google's goal is to provide the most relevant result for every search. If your site does not provide any benefit to the visitor, Google can remove it from search results entirely.
Slow website loading time
Your website should load in under 2.5 seconds, because people don't have the patience to wait for loading times over 3 seconds.
Poor mobile-friendliness
Regardless of the industry, nowadays 70% of your website visitors are on mobile devices. If your website doesn't work on mobile, it won't show up on Google either.
Unclear URL structure
Strange and unclear URLs make the website harder to use and thus also hurt your visibility in search engines.
Neglecting meta data optimization
Meta data is not officially mandatory, but it is one of the easiest ways to achieve good search visibility. Meta data consists of the title and description that appear directly in Google's search results. With a well-optimized title and description, you can help people click your link instead of others appearing in the same search.
Misuse of heading tags
Multiple H1 headings or incorrect heading order on a page can negatively affect your website's search engine optimization. It also makes it harder for visually impaired and blind people to use screen readers on the site.
Lack of internal links
Every page should have at least one link to another page within the site. This helps people navigate to the next section or complete a desired conversion on your site.
Weakness of external links
Every page should also have a link to an external website. This could be, for example, a source link to quoted text or something else.
Neglecting image optimization
Large, unoptimized images slow down the site and do not support SEO
Lack of a sitemap
Search engines cannot find all pages without an XML sitemap.
Errors in the robots.txt file
An incorrectly configured robots.txt can prevent important pages from being indexed.
Failing to utilize analytics tools
Without analytics, it is difficult to measure the effectiveness of SEO efforts.
Neglecting competitor analysis
You do not know how competitors are performing, which can lead to a weak strategy.
Old and outdated content
Content that does not match current search trends can lose rankings.
Overuse of keywords (keyword stuffing)
Excessive repetition of keywords can lead to penalties from search engines.
Answer: Use keywords naturally and focus on quality instead of quantity.
Neglecting local SEO
Businesses will not reach a local audience without proper local signals.
Lack of social media visibility
A weak social media presence can limit content distribution and link potential.
Lack of brand reputation management
Negative reviews and a weak brand image can affect SEO.
Website security issues
Lack of HTTPS can weaken visitor trust and rankings
Weaknesses in user experience (UX)
Poor navigation and unclear site structure reduce user engagement.
Broken links
Broken links, meaning links that do not work, are a bad sign in search engine optimization.
Excessive use of advertising links
Links to external sites are good, but excessive use can limit visibility. Do not stuff pages full of links to other sites.
Publishing duplicate content
If you publish the same content on multiple different pages or copy content produced by someone else, Google will likely not display your content with a good ranking in search results.
The easiest way to test the items in the audit template is to use Screaming Frog SEO Spider.
A free desktop tool that analyzes the shortcomings in your site's search visibility.
I use this audit template myself with every new client. The goal is to get every item green before moving on to the next phase.
Since 2019, Google has not taken desktop versions of websites into account at all. Source: Google's blog post on the topic.
All speed and usability tests are performed on the mobile version. Therefore, the usability and speed guarantee primarily includes optimizing the mobile version, as Google does not take the desktop version into account.
